Adidas

On the story of the Adidas Gazelle, this training shoe has made a huge impact on the footwear industry the world over, while giving a town named Herzogenaurach, near Hamburg, Germany, a lot of importance. The shoe was nicknamed as the ‘godfather’ of training shoes when the Adidas Company was launched in the year 1948. Name of the company was decided on by a cobbler working in Herzogenaurach, named Adolf Dassler.

With the first three letters of his surname Dassler he decided to combine his nickname ‘Adi’ and thus the name ‘Adidas’ came into existence. To make the name stand out from the rivals, he also decided to use lowercase ‘a’. In the manufacture of athletic equipment and sports shoes like Gazelle, he held more than 700 patents! He is immortal as a part o the American Sporting Goods Industry Hall of Fame, as the very first non-American who has ever been honoured. By sponsoring the Run DMC for non athletes, Adidas became the first sports brand.

Addition of the three stripes:

The brand has been consistently groundbreaking away from the sports field by introducing shoes to non athletes too. To provide extra stability to the foot and to strengthen the shoe, Adidas added the three stripes to its trainers in the year 1949. It was in this year that this trademark that is now being recognised as the Gazelle had been launched. Providing the best possible equipment to every athlete was Adolf Dassler’s dream. The Adidas Originals, the Adidas Samba, the Adidas Gazelle and many other designs helped in enhancing performances of the athletes.

Many different sports shoes of world class and sports equipment are manufactured according to the needs of players and athletes. The company has introduced its athletes to soccer shoes like the Gazelle, and the product remains the main product of the company even today. The demands from the sports fraternity is being catered to with gusto and the launch of the Adidas Gazelle in the year 1968 made history and the chapters continue to run on. The shoe has simple styling, a flat sole and is made of soft leather.

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